The largest orthodontic specialty support organization in the United States, Smile Doctors, deploys a digital patient acquisition platform.

Image source: Yapi | DoctorLogic official website

DentalGoodNews｜On October 21, 2026, Yapi|DoctorLogic announced that Smile Doctors, the orthodontic-specific dental support organization (Orthodontic Services Organization, or OSO) in the United States, has deployed the DoctorLogic patient acquisition platform for the online operations of its 591 affiliated orthodontic practices across 36 states. Smile Doctors expects its affiliated practice network to exceed 600 locations by the end of 2026, with the platform deployment scope expanding accordingly.

Public information shows that Smile Doctors provides technology and operational support to affiliated practices, which are independently owned and operated by licensed Orthodontists. The deployment aims to support each practice's online presence and patient acquisition through a unified digital platform, while preserving each practice's differences in doctor teams, service offerings, and local communities.

According to Yapi|DoctorLogic, the platform provides practice website development, localized content, search optimization, online reviews and reputation management, and operational performance data, among other functions. The website and content tools are used to showcase each practice's doctors, services, and market; the search optimization function targets traditional search engines and AI-driven discovery channels to help potential patients find Orthodontic treatment. In addition, the platform includes digital pathways such as consultation prompts and appointment reminders to support patients in moving from researching treatment information to submitting consultation requests.

For multi-practice management, the platform provides centralized tools and standards covering brand consistency, content, compliance, operational performance, and local market execution.

Jon Kaufman, Chief Marketing and Strategy Officer of Smile Doctors, said that patient acquisition is an important element in supporting the growth of affiliated practices, but scale cannot come at the expense of local relevance. He believes that the way patients seek medical services is changing, and AI-driven search is one direction of that evolution. DJ Chhabra, President and Chief Executive Officer of Yapi|DoctorLogic, said the collaboration focuses on enhancing the digital visibility of Smile Doctors' affiliated practices in local markets and providing the corresponding technical infrastructure for a large-scale practice network.