Dental Service Organization (DSO): When the Front Desk Model Fails, How Do Winners Reinvent It?

Reach is a dental operations technology company headquartered in Utah, USA. Founder Cory Pinegar acquired the business for $1 in 2016. Since then, he has expanded its client base from 35 to nearly 3,000, and the team size has grown to nearly 200 people.

Currently, front desks in Dental Service Organizations (DSOs) and dental chains are facing a triple pressure of staff shortages, rising patient expectations, and shrinking profit margins. Many organizations still rely on "adding staff" or localized optimization tools, yet the stability of critical tasks and operational efficiency remain concerning. In an interview, Cory shared his hybrid team operations methodology, distilled from thousands of DSO practices, discussing why the current front desk model urgently needs a redesign and how successful organizations will tackle this challenge...

This content is available to DentalGoodNews Pro members. Subscribe to read full article