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玩偶牙饰热蔓延至专业机构,杭州口腔医院推出玩偶正畸服务

 
Issuing time:2025-06-19 14:40Author:编辑部

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好的牙·讯|近期,一股为潮玩玩偶定制牙套的风潮在年轻群体中兴起,意外带动牙齿矫正模型及小型矫治器销量增长。

据封面新闻报道,江苏某诊所的牙齿矫正模型和钢牙套销量近期突增,而买家明确要求“尺寸需适配玩偶牙齿”。这种现象源于玩家对泡泡玛特旗下Labubu玩偶的改装热情——该玩偶标志性的九颗锯齿尖牙成为创意表达的载体。

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杭州口腔医院集团大江东院区于6月17日宣布,在暑期推出“Labubu牙齿矫正计划”。据介绍,院方提供两种服务模式:为自备彩色牙套材料的玩偶提供佩戴服务;或直接使用医院准备的钢牙套进行安装。

此前,电商平台已涌现相关服务需求。淘宝最小号牙套销量显著上升,买家备注多指向“给Labubu用”;闲鱼平台则形成专业定制市场,有卖家提供3D打印牙套服务。

心理咨询师李薇曾对此现象分析指出,年轻人通过为玩偶整牙获得掌控感,以几十元的低成本实现现实中需数万元漫长过程才能完成的心理代偿。

本次专业口腔机构介入玩偶牙饰服务,折射出暑期营销与青年文化的新融合动向。而专业医疗机构对此趋势的响应,或将成为观察口腔服务营销的新切口。

(本内容图源:封面新闻公众号、杭州口腔医院集团大江东院区公众号)


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