Good Teeth × Perio Online | Oral Continuing Education Should Be a Matter of Pursuing "Substance"

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Foreword:

Lao Wei, Wei Qinghua, is the founder of Jizhou Online.

With 720,000 registered users and 50,000 monthly active users, Jizhou Online has been an early and steady player in the oral continuing education sector. Beyond the bustling live streams, this team spends most of their time doing extremely meticulous work behind the scenes.

I met Lao Wei in the summer of 2020.

We met for the first time at the coffee shop on the first floor of the company's original location. That day, he wore a light blue casual striped shirt, and his naturally long, granny-gray hair was neatly cut and well-groomed. I bought him a Flat White, and that afternoon we talked about continuing dental education, talent development, and a lot of industry insights.

Lao Wei isn't actually a very emotional person; his tone and the content of his speech are quite balanced. Over the years, we've often attended the same events and confirmed our suspicions with our eyes: we're kindred spirits, no doubt about it. But in Jizhou Online's live stream, his interactions with guests and users often manage to stir the emotions of everyone present.

We often observe and learn from various live streaming rooms, but frankly, we rarely see such active and frequent interaction in the industry's live streaming rooms, with users leaving messages that are mostly of high quality and content.

The dental healthcare community, and indeed all dental professionals, are a group that embraces lifelong learning. Therefore, various courses are broadcast daily across the industry.

One day last year, I came across a post on WeChat Moments from a doctor member who shared photos of his "nightlife": three screens simultaneously, listening to three live-streamed courses. If we're talking about "workaholics," few professional groups are as "workaholic" when it comes to learning and growth.

This year marks the sixth anniversary of Jizhou Company. I once asked Lao Wei: "Developing an original video course with a teacher, breaking it down into each step, involves high communication and production costs. Why do you continue doing this?"

Old Wei replied to me,If you really want users to learn, then this is the only way: do it step by step, steadily and practically.

I sighed:That's really too honest!

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Postscript:

Looking at the current "knowledge-based content market" in the industry: indeed, there are many platforms and courses, and users seem to have many choices. However, people's time and energy are limited, especially for many privately-run dentists who need to manage their clinics while also hoping to improve their medical skills.

Choosing the right course allows you to truly learn and apply what you've learned, improving your growth efficiency—this is also a form of "reducing costs and increasing efficiency."

We jokingly call Jizhou Online the Keep of the oral health industry, keeping users in a state of learning and improvement. Lao Wei said that the state is important, but actually learning and applying what they have learned is what they really hope to do for their users.

Best wishes to you, Zhou.

(Author: Hume; Editor: Arendt; Producer: Yue Yue)

Continuing Education in Dentistry Special Topic | Ren Shirong: Offline Classes are Concerts, Online Classes are Record Players

· JiZhou Online celebrates its sixth anniversary with the official start of its Thanksgiving Month activities.

· Insightful observation | Wei Qinghua: Innovation must be based on user needs

· South China Exhibition | Integrating Artistic Language into Dental Business Communication

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